"Last time," he said, "it was: 'Hey, Dick!
"It was: 'Hey dude, I have a really cool way to deliver your coffee.
"The verdict each time was 'Hey, we think you've got a great personality, and you've got a really unique look.
His most recent effort was Hey Rube: Blood Sport, the Bush Doctrine, and the Downward Spiral of Dumbness.
"It was 'Hey, let's open the window and see what's outside,' " said Jonathan Wald, the executive producer of "Today".
"I kept forgetting if it was 'Hey Jude, don't make it bad' or 'Hey Jude, don't make it sad,' " she said.
"The vibe I got was 'Hey, that's going to offend people.' I said there's no way I'm going to bastardize my logo.
And in there, everyone was 'Hey bro, doesn't matter what you do, you're here for life, so you might as well have a laugh'.
His first record for Sam Phillips at Sun Records was "Hey Porter," in 1955, a song Cash wrote about a train headed south.
"It was 'Hey, I've got children to send to school, mouths to feed at home,'" says Kenneth Cruse, Sunstone's chief financial officer.
Her excuse was "hey y'all, I'm country".
