His social-policy mantra is "firmness but fairness": acting tough on security while being fair towards minorities.
Traits assessed were: firmness, acidity, sweetness, juiciness and crispness.
For 58-year-old Jonathan Youdan, owner of S&J Pantry and a pastor at the Mayfield Wesleyan Reform Church, in Fulwood, the key to winning his vote is firmness and fairness.
"For him [President Hollande], it is firmness, notably that exercised by France, which will make the resolution of the crisis by the UN a realistic prospect," writes Alain Barluet in Le Figaro.
What the poll did not register was the firmness of the predictions.
The striking and hopeful thing about the speeches given by the leaders of the major carbon-emitting nations was the firmness with which almost all of them reiterated their unilateral commitment to making significant, if inadequate, cuts in emissions.
The only appropriate response, he added, "is unity, firmness and serenity".
There is a firmness to her voice when she says this, as if she had glimpsed the only thing she can hold fast to.
On this model of faith as belief, all that characterises faith apart from its theological content is the firmness or conviction with which faith-propositions are held true.
Sensory attributes were mealiness, firmness, crunchiness, juiciness, meltiness and granularity.
