It is chic enough for going out while being recognizable to fellow Whovians.
The restaurant in Rome, which nearby boutique owners have complained about because it isn't chic enough, is doing so well that it may be the No. 1 McDonald's in sales worldwide this year.
If that wasn't chic enough, the resort's rooms are all perfumed with delicate scents to enhance its holistic feel, while colorful furnishings, soft lighting and timber flooring ramp up the playful-luxe aesthetic.
The front room is chic-woodsy enough, with wood from an old Pennsylvania barn and gold-plated antlers above the bar, but the back is nothing short of antlerific.
Once trainers were deemed chic enough for Chanel haute couture, there was no stopping them.
Such thinking is clearly good news for the cosmetic companies that are deemed chic enough to find their way into $3,000 hotel suites.
Tony and Georgette founded Comptoir des Cotonniers in 1995, the hugely successful womenswear brand which plays on the idea of being chic yet unthreateningly trendy enough to sell simultaneously to mothers and daughters.
Perhaps Queens isn't chic enough.
Maybe this part of town is not chic enough for Milan fans: as at the stadium later, the city seems dominated by Liverpool followers.
