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Last week's unveiling of the new name for Bounty, the kitchen paper, was a straightforward process, with the cross-dressing "housewives", Brenda and Audrey, who were used in the product's previous ads, introducing us to the name Plenty.
Not that it was a straightforward process.
When I was young, going to a store to get a television was a straightforward process.
This was a straightforward process relative to matching mRNA probes, as miRNA are very short.
Generating the maximum MCC for each dataset from Supplementary Material III and IV (listed in column 3 of Table 2) was a straightforward process.
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At its most basic, cheese making is a straightforward process.
"But taking these to scale has not been a straightforward process," said Charron.
"I'm sure it will be a straightforward process now we've got loads of money," he said in Finland.
"It's a straightforward process of zipping up the file, uploading it with a description, a large and small icon, and screenshots.
"If you're facing a rival who's been a lot slower, then in theory it's going to be a straightforward process," Hoy explained afterwards.
According to Mr. Whyte, as long as foreign buyers can verify the source of their income, obtaining financing from an Estonian bank is a straightforward process.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com