Motivating his deeply intellectual scientific accomplishments was an intense and warm engagement with people in his personal and collegial circles.
In recent decades, America's relations with China have swung back and forth between cold antagonism and warm engagement, and some significant issues still separate the two countries, like Taiwan, which has received military support from the United States but which Beijing considers a renegade province.
The relationship of these objects to the online project comes from a certain warm, craftlike engagement with technology.
Farhadi's intelligence and empathy are unimpeachable; but it isn't enough for actors to embody characters with warm-hearted engagement, nor for a director to pose questions, editorially, made for discussion in the lobby or the living-room.
It remains to be seen whether or not organizations involved in global warming public engagement campaigns will be capable of – or interested in – targeting one or more of the identified segments in the ways we describe.
The principal aim of our current research was to identify audience segments within the American adult population that could be considered as potential targets for global warming public engagement campaigns.
That method is well suited to population behavior change campaigns (e.g., smoking cessation campaigns), but it largely ignores a second potential focus for global warming public engagement campaigns: building public understanding of and support for appropriate public policies.
Thus, while they are likely not a productive audience for a global warming public engagement campaigns per se, they may be an attractive audience for energy-efficiency campaigns because they are receptive to such appeals.
The nature of the global warming public engagement challenge – i.e., the need to build public understanding and support for appropriate public policies, and to change the behavior of large numbers of people – necessitated that we adapt and extend previously used segmentation methods.
With this research, we set out to identify and validate an audience segmentation system that can be used to inform global warming public engagement campaigns, and to develop easy-to-use survey-based identification tools that can be used to replicate our results with acceptable levels of accuracy.
