This is the goal of the wares on show, something the marketing messages make clear.
This time, however, Mr Ellison is insisting that demand for his wares will be driven by something that everybody finds thrilling the network computer (NC), which he thinks will outsell the PC by 2000.Mr Ellison knows that he cannot compete with Microsoft in its core markets of PC operating systems and applications software.
As ever, the distributors of highbrow, arthouse movies are working hard on some shrewd counter-programming, pitching their wares at people sick of commercial films who want something more challenging.
That said, I can't entirely blame Sony Ericsson from trying something – anything – to distinguish itself from the wares of other handset makers.
It was a surprising pleasure to watch the work that I did, the impetus to post at all hours and to pump out content all day and night, grow into something that CEO's did to market their wares.
By the standards of the comics page, it's a fairly cynical, edgy joke, but there's also something sweetly innocent about the farmer offering his wares with a smile.
But once the world's software companies have fully Lionized their wares, and once Apple exterminates the bugs, Mac OS X 10.7 might be something even more exotic: a fast, powerful, good-looking, virus-free, thoroughly modern operating system.
Partly a whistle-stop on the global festival circuit, gathering wares from Cannes, Sundance, Berlin and elsewhere, New Directors is also something of a weathervane, a meteorological chart of patterns and trends in world cinema.
There is something truly spine-chilling about the sophistication of the wares displayed in a build-it-yourself bomb catalogue that was apparently shared with members of an international nuclear smuggling ring by a Pakistani scientist, Abdul Qadeer Khan.
More than 1,200 coders showed up to the SF Design Center to build something awesome, make some new friends, and present their wares to a panel of amazing judges.
