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With Sarah Phillips, he is author of The Kitchen Debate and Cold War Consumer Politics.
Stocks are priced as if there's no risk despite omens of trade war, consumer confidence similarly seems to discount dangers.
Many chains, including Wal-Mart, said it was difficult to forecast April sales because of the war, consumer concerns about the economy and a late Easter.
After the war, consumer demand came back with a roar and forecasters became accustomed to Americans who never sat on their money, as so many Japanese are doing today.
According to Steve Croft, a 60 Minutes correspondent, Hewitt did not concern himself with issues per se; he focused on stories shaped by those issues, be it war, consumer fraud, health investigations, or celebrity profiles.
The pastel coloration, transparency, and minimal decor of his electronics had enormous influence; his products, and his various laconic mission statements on behalf of design, suggested that Cold War consumer societies could still advance a sense of moral clarity.
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The logic goes like this: as long as there's a format war, consumers won't buy DVD players of either type.
Buoyed by what they see as some momentum in the labeling war, consumers, organic farmers and food activists plan to hold an "eat-in" outside the F.D.A.'s offices next month to protest government policies on genetically modified crops and foods.
The distillery persuaded some local farmers to start growing barley, so that, for the first time since the First World War, consumers could buy Islay whisky made from Islay barley.
When it comes down to it, given two generally equal choices in a technology war, consumers have chosen the cheaper alternative.
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