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The growth of railroads and motor transport led to the emergence of several "chain" restaurants that specialised in serving travellers visiting strange towns, who wanted familiar food in familiar surroundings.
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Adds Dempsie: "If you want familiar faces, there's reality TV, Daily Mail website, Made In Chelsea.
And the ever-growing importance of international audiences means studios want familiar characters, stories and effects that don't depend on American cultural references and can easily be translated.
Implicitly, a dancefloor that doesn't want familiar sounds and predictable connections tends to be more progressive in outlook, which for Berman suggests it fits the psychodynamics of particular drugs.
Voters for the two mainstream parties wanted the familiar political balance and alternation that has characterised Spain since the 1980s.
Once they saw a few buildings unlike their rental in Manhattan, Ms. Pressman said, they realized they wanted the familiar — a large elevator building with an attended lobby.
The crowd at the Pageant wanted the familiar Tiff — the one they knew from "Girls Trip," with her revenge fantasies and her physical looseness.
As the television audience grew larger and took in people from small towns and the middle of the country, it became obvious that Americans wanted predictable, familiar entertainment, featuring, as Baughman astutely observes, stock situations and stars who had unusually expressive faces that lent themselves to cartoonish mugging shown in closeup.
They just wanted their familiar news portal.
I wanted the familiar, I wanted to fill in all the spaces.
I want the familiar.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com