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Most of the time, Apple's system for approving apps seems to work pretty smoothly, considering the huge volume of apps the company has to deal with.
Expect more steps in the future to boost the volume of apps being downloaded around the world.
The raw material of space requires a greater volume of apps and publishers that rely on Google's advertising as their income stream.
Amazon has struggled to get anywhere near the volume of apps into its store that Google or Apple enjoy, but that doesn't necessarily matter for the education market.
"I think it really is a matter of timing and fragmentation in the volume of apps and content sources that you have today… Two years ago you didn't have amazon making original programming, or netflix making original programming," Sze said.
Yes, Windows 8 and the entire Windows eco-system lack the sheer volume of apps found in iOS and Android but what more do you need than email, a web browser and Office on a device like the Surface?
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Some of its titles, Star Girl and Pretty Pet Salon have pretty much reached hit status, but the company is focused on churning out a higher volume of app varieties, in the hopes of casting a wider net for loyal fans.
For Google, the drive to have high volumes of app downloads is two-fold: it demonstrates to developers that this is an active and used platform, so that they continue developing for it.
But Mr. Munster said that the volume of such apps — which he estimated made up as much as 5 percent of the more than 140,000 apps in the App Store — might have surpassed a level Apple was comfortable with.
The trick for something like Vita to succeed is software and pricing – can that stand up to the huge volume of games apps on mobile and newer things like 3DS?
These companies have review mechanisms that try to catch malicious software, but the volume of new apps coupled with hackers' wile make it difficult to catch every bad actor.
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