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Volume growth rate was calculated using the following equation: volume growth rate = (V2− V2−/(t2− t1).
CALL VOLUME Growth can be deceptive.
Volume growth is essential to Coca-Cola's earnings growth.
Latin America posted solid 5percentt volume growth with strong returns from Mexico and Argentina.
Each of Procter & Gamble's five major product categories posted sales and volume growth in the quarter.
Both companies have said that volume growth has started to slow recently.
There have also been some signs of operational improvements, such as food volume growth.
The company reported a 9percentt increase in volume growth in North America.
By comparison, Powerade, from Coca-Cola, experienced double-digit volume growth during the second quarter.
Asia Pacific saw volume growth of 70% after big advances in Korea and Taiwan.
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It then reassigned marketing resources to volume-growth opportunities rather than making across-the-board cuts.
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