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Cosslett's record is good, but charismatic C.E.O.'s often produce volatile company performances.
Take Two Interactive, a volatile company with a volatile stock price, has invited high-risk investors in the past.
He embarks on a "porknocking" (or diamond-mining) expedition in the volatile company of a charismatic ne'er-do-well, and gives a booze-addled account of the country's raucous, open-to-all weddings.
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(In case of ties, the best performer was chosen for the least volatile companies and the worst performer for the most volatile).
Compensation specialists say that by making the cash part of pay the most volatile, companies are sending important messages to both executives and shareholders.
"There has always been a question as to whether Gucci is taking control of too many volatile companies," said Simon Raggett of Williams de Broe.
Carl Wittnebert, research director at TrimTabs.com of Santa Rosa, Calif., said that last year, the fund flows tracked by his firm defied the expected trend -- that the average investor would bail out of volatile companies when they cooled.
Some of the markets most volatile companies in the red-hot Internet sector are scheduled to post earnings today, including online bookseller Amazon.com amzn and Internet auctioneer ebay ebay.
Volatile companies are often vulnerable to these kinds of swings as a result of Wall Street firms rating the shares, which can range from recommendations to buy or sell the stock based on its performance or analysis of its potential business.
Get a sense of how volatile a company's business value is by looking at volatility in the stock price.
The essence of KMV's black box is this: To know the bond, follow the stock; get a sense of how volatile a company's business value is by looking at volatility in the stock price, then calculate the probability that the business value will sink below the sum total of its debts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com