"I don't agree with Obama on everything but I respect him and I trust him," Ed, from North Carolina, says in the video, a line seen as voicing a perspective aimed at attracting liberals and independents who have criticised some of Mr Obama's policies.
When I looked at social media I saw Rowan Blanchard and Amandla Stenberg, these young celebrities who had a voice and a perspective on the world that they weren't getting the platform to express in mass media, so they were taking to social media.
Like disability, tone of voice demands a perspective that is broader than the individual – one that encompasses not just the speaker's internal emotional state but also his or her cultural context, situational environment, social relationships, and individuality.
"I wanted a different voice, a different perspective and a different life experience around the edge of the pages," he says.
Mike Williams, editor of NME, said: ""The winning students each possessed the most important traits necessary to be successful in modern media: a unique voice, a fresh perspective and a clear passion not only for their subjects, but also for their craft.
The head of the Joint United Nations Programme on HIV/AIDS has lauded the BRICS countries for "bringing a new voice, a new perspective and new solutions to today's global challenges" [ 6].
A few times an audience member stood at a microphone to voice an underrepresented perspective.
I don't keep track of the gender breakdown of our personal essay pitches – I'm more thinking about whether the writer is telling a compelling story that we haven't heard before, and/or telling a story in a unique voice or with a perspective we haven't heard before.
A voice, a passion a perspective.
