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For example, research shows that people feel twice as bad about incurring a loss as they feel good about receiving a gain of the same amount (a bias known as loss aversion) and that people pay extra attention to vivid information and overlook less flashy data (known as vividness bias).
You beg for vivid information.
Predictably, unprepared negotiators are far more susceptible than their prepared counterparts to the lure of vivid information.
Most of us don't feel compelled to prevent a problem that we have not personally experienced or that has not been made real to us through pictures or other vivid information.
In Knowing the Adversary: Leaders, Intelligence, and Assessment of Intentions in International Relations, Yarhi-Milo describes how leaders rely on "vivid" information — such as one-on-one meetings — while intelligence analysts focus on factors such as military capability.
And we pay more attention to vivid information (such as salary in a job negotiation) than to less flashy information (such as the length of our commute) that might have a bigger impact on our satisfaction.
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Hyundai combined the cluster and center fascia, applying an advanced Transparent Organic Light Emitting Diode (TOLED) monitor and ultra-light tempered glass, called Gorilla® Glass, providing more accurate and vivid graphic information.
They agree that threats to America have become less predictable, that the next war is likely to be very different from Vietnam or the gulf war and that the proper response entails incorporating new technology -- vivid information-gathering sensors, fast computers, precision guidance, robotics -- and new fighting dogma to make our forces more aware and more agile.
His satellite tags had provided vivid new information of the remarkable distances travelled by these unpredictable predators during their brief lives.
ThinkHome's structure, based on a smart and vivid agent information exchange, also facilitates the integration of context awareness methods and self-learning capabilities.
Ordered icon displays have also been shown to minimize decision biases due to vivid anecdotal information and to be well understood by patients over 75 years old [ 16, 17].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com