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Going along with the futuristic and modern theme of the brand, the goal was likely to come up with something visually fascinating, highly legible, durable, and of course affordable.
Text that seems legible (visually pleasing at first glance) may be shown to actually impair reading effectiveness when subjected to scientific study.
It was legible.
Choreography must be legible.
Is it legible?
From Visually.
The proclamation is still legible.
Controls are large and legible.
Ovenden does what no other design history book has ever done: he visually chronicles the evolution of the New York subway — the world's largest — from its 1905 map, with only a few train lines, to the intricate 1948 version, which is barely legible, to the much-criticized 1972 Massimo Vignelli diagram map, which evolved into the current version.
Visually engaging.
Visually Clear.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com