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Discover Ludwig"visual identity" is correct and usable in written English.
You may use it when referring to a company or individual's identity, branding, or logo, as in the following example: "The company unveiled its new visual identity, featuring modern colors and sleek fonts."
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The visual identity brings new BBC3 together – a new logo, new idents, new animations and new on screen presentation, all with a new colour pallete.
"The rebranding entailed the introduction of a new visual identity..
Along the way, T.W.A.'s visual identity was neutered.
Twice we postponed the launch of our new visual identity.
Some comedians prefer to control their own visual identity.
However, while this is the most common visual identity solution, in practice it is most often done on autopilot, with the acquirer simply using its corporate visual identity.
As the stylist responsible for Vogue's visual identity, instead of simply reflecting beauty, she creates it.
The jet age took T.W.A.'s visual identity in a new direction.
This visual identity will underpin what we do in the future.
Start by taking a look at your visual identity and messaging.
To some, "steampunk" is a catchall term, a concept in search of a visual identity.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com