vision statement

USAGE SUMMARY

The phrase "vision statement" is correct and usable in written English.
It is typically used in business and organizational contexts to describe a declaration of an organization's objectives and aspirations. Example: "Our vision statement outlines our commitment to innovation and excellence in customer service."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

59 human-written examples

Your vision statement needn't be a long manifesto, she explains.

Independent

I had a vision statement and objectives and strategies.

The New York Times

He has delayed by several months an education vision statement each principal has to hand in.

The New York Times

Each council submitted a "vision statement" and a list of big projects.

The New York Times

Mr. Venditto said that decisions about zoning would occur after the vision statement is adopted.

The New York Times

The book's vision statement further proposes an architecture inspired by "the best of the city's traditions".

The New York Times - Arts

Many activities will focus on peaceful conflict resolution, according to the trust's vision statement.

The New York Times

They drafted a vision statement signed off on by all of the interested parties, including the Goodspeed.

The New York Times

This policy, couched in more cautious language than my report, featured in a "vision statement" in September 2006.

The Guardian - Tech

Liverpool's owners Fenway Sports Group, responding to a week of tough PR by tweaking their online vision statement.

The Guardian - Sport

Serving as educational leader of the school system, and performing job responsibilities using the Mission and Vision Statement as a guide.

The New York Times

Expert writing Tips

Best practice

When crafting a "vision statement", involve key stakeholders to ensure it reflects a shared understanding and commitment.

Common error

Avoid making your "vision statement" too generic. It should be specific enough to differentiate your organization and provide clear direction.

Linguistic Context

The phrase "vision statement" functions as a noun phrase that identifies and names a specific type of declarative statement. As Ludwig AI indicates, it's used in business and organizational contexts. It serves to define future intentions.

Expression frequency: Very common

Frequent in

News & Media

32%

Science

32%

Formal & Business

15%

Less common in

Wiki

3%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "vision statement" is a commonly used noun phrase that articulates an organization's aspirations and long-term goals. Ludwig AI confirms its correctness and typical usage in business and organizational settings. Analysis of numerous examples reveals that it appears most frequently in News & Media, Scientific, and Formal & Business contexts. While grammatically sound, creating an effective "vision statement" requires specificity and inspiration to avoid being overly broad. Related phrases include "mission statement", "strategic objective", and "organizational goal".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Mission statement

Focuses more on the present actions and core purpose, rather than future aspirations.

Corporate vision

Specifically refers to the vision of a corporation, often more concise and marketable.

Strategic intent

Focuses on the desired future state and competitive position the organization aims to achieve.

Strategic objective

Emphasizes a specific, measurable goal within a larger strategic plan.

Organizational goal

A broader term that encompasses any goal of an organization, not necessarily future-oriented.

Overarching objective

Stresses the primary and most important objective, potentially lacking the aspirational aspect.

Future aspirations

Highlights the desires and ambitions for the future, lacking the formal context of a statement.

Aspirational goal

Emphasizes the ambitious nature of the goal, lacking the formal context of a statement.

Long-term goal

Highlights the time horizon of the goal, potentially missing the broader, aspirational element.

Guiding principle

Focuses on core values that guide decision-making, not necessarily a future state.

FAQs

What is the purpose of a "vision statement"?

A "vision statement" outlines an organization's aspirations for the future. It inspires and provides a clear direction for strategic planning and decision-making.

How does a "vision statement" differ from a mission statement?

A "vision statement" describes the desired future state, while a mission statement defines the organization's current purpose and activities. The mission focuses on the "what" and "how", and the vision focuses on the "where".

What are some alternatives to using a "vision statement"?

Depending on the context, you could use alternatives such as "mission statement", "strategic objective", or "organizational goal".

What makes a good "vision statement"?

A good "vision statement" is clear, concise, inspiring, and future-oriented. It should also be aligned with the organization's values and strategic goals. It should be easy to understand and remember.