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It must be stressed that the speaker must accomplish these effects by what he says; it is not necessary that he is actually virtuous: on the contrary, a preexisting good character cannot be part of the technical means of persuasion.
In the 1960s, the streets and airwaves were crowded with protesters of all ideological persuasions who claimed to be fighting for the interests and values of a virtuous, exploited people against an immoral, grasping elite.
For his Islamic predecessors it is, of course, Muhammad who plays this operative role as the virtuous lawgiving prophet able to lead a community to virtue through the creative imagery and persuasions of religion through the imaginative and rhetorically persuasive imageries of the Quran.
"Ninety-nine percent should be persuasion, persuasion, persuasion".
Gentle persuasion?
Virtuous cycle?
Feel virtuous.
Need further persuasion?
Is persuasion.
A most virtuous vice.
2. The Asian Persuasion.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com