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But in virtual reality, something odd happened.
In a recent earnings call, Facebook CEO Mark Zuckerberg called virtual reality something that won't see its full potential realized for another 10 years.
Audiences will need actors to step up their craft if they want to see the reality of virtual reality, something that was proven by accident in the demo Kite & Lightning gave.
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Virtual reality is something Google built right into its last Pixel devices, and the Android OS they shipped with.
It's a great gateway to the best use cases for virtual reality and something that more companies will likely pursue.
But by assembling your friends, Facebook and Oculus can use their natural aptitude for social to make your virtual reality experiences something worth remembering.
The company has continued to expand its technology in the past year with support for virtual reality and something called the Air Pencil, a format where the consumer treats their phone as a device for drawing in the air.
These figures all show the dedication that Zuckerberg has to Facebook furthering its grasp on the virtual reality industry, something it likely hopes to spend billions innovating on not paying legal damages for.
This means that virtual reality represents something that is both real and fake at the same time.
Some kind of virtual reality, or something where you could actually physically move around the scenes I've created.
But it wasn't until the Oculus Rift that virtual reality became something attainable and, perhaps more importantly, desirable for consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com