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While real tradeshow booths are an expensive hassle to set up and tear down, slapping up a virtual booth, or even running your own round-the-clock show, is virtually painless.
They can be at their desks getting on with useful stuff until someone turns up to the virtual booth".
Each gallery will be able to show 8 to 20 artworks in its virtual booth and to store others in a virtual back room, from which it can bring pieces out to show to individual collectors.
ABC is considering its virtual booth, the broadcast-and-cable news hybrid formed by NBC and MSNBC will provide tag-team coverage, and CBS is currently debating how much coverage it will offer in prime time.
Pedowitz recently set up a virtual booth at the B-to-B B-to-B B-to-B Magazinee show he ginned up some 50 leads for his marketing services.
Ballarini also showed me the process of creating a virtual booth, which just takes a few minutes of uploading media to customize the look.
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Gallery owners can choose between three sizes of virtual booths for their wares, for about one-fifth as much as a traditional art fair charges.
The VIP Art Fair, a weeklong online event that mimicked the mechanics of a traditional art fair with virtual booths, attracted a large international group of blue-chip galleries last January and, despite some well-publicized technical glitches, was seen as a success by dealers and collectors.
Working from virtual booths, merchants sell a wide variety of products ranging from old coins and antiques to handbags and candles.
You can see for example which sessions attendees watched, which virtual booths they visited, what resources they downloaded from booths, and with whom they spoke.
Burberry's latest online foray is a virtual kissing booth.
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