Sure, his superficial video and its viral wave have troubling aspects.
It's not even a very complex question; the problem is that we seldom bother to ask the question before we dutifully hop on the algorithmic viral wave.
"In this case, Salvation Army in South Africa, where violence against women is particularly endemic, has simply and effectively ridden the viral wave of the #TheDress, and exposed people through something frivolous to something deadly serious.
Riding the viral wave, Mullick has also launched Caine's Arcade Foundation, with seed money from the Goldhirsh Foundation and a mission to "find, foster, and fund creativity and entrepreneurship in kids".
"We've been told that the second viral wave might be more lethal, and that would make the vaccine less effective," he says.
Meerkat became a phenom last month riding a viral wave on social networks like Twitter and Facebook, social systems that were just taking off or didn't even exist when much of this technology was developed.
Tiger's viral wave continues into December and looks to be picking up steam.
"Reminder that ANYTHING, including negative comments, becomes viral when in a viral wave".
Riding the viral wave of her sudden internet notoriety, the Cash Me Outside Girl, née Danielle Bergoli, took up rap music, signed a contract with Atlantic Records, and re-re-christened herself Bhad Bhabie.
