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But Helen Fitzgerald's Viral is of a higher order.
Until then, going viral is often our only recourse.
But going viral is a tough thing to do.
The work of making something go viral is largely invisible.
To say that the Springsteen-Fallon video has gone viral is an understatement.
You can't force these things – the reason they go viral is because the idea is solid.
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"Going viral was crippling," he said.
But grisly images, once viral, are hard to restrain.
Everything needed to go viral, be contagious or infect people.
The video going viral was "so surreal," Spencer added.
Viral popularity is just that – viral.
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