Gareth Capon, chief executive at Grabyo, which lets companies grab, edit and share their own video clips across their website and other social channels in real time, said the problem faced by the Premier League is not uncommon and not Vine specific as consumers can record video on their phones and upload it to various social networks.
With short-form internet video reaching more and more consumers (Vine, Instagram), Vello's timing for bringing their video greeting card app to market is excellent.
Consumers in vine-free bits of Europe hop around the world as they browse supermarket shelves for wine (70% of wine drunk in Ireland is imported into the European Union, and the union may soon be a net importer of wine by volume).
She recalled how an early efficiency pioneer, Whirlpool's Energy Wise refrigerator, "died on the vine" in 1994 after consumers balked at the higher price and a lack of choice in features and styles, which created the impression that buying one entailed a sacrifice.
PSA affects the vine, not the fruit, which is safe for consumers, and its effects on vines vary, depending on the strain and the local climate.
Unlike Facebook, some of Vine's most active content consumers are people without their own accounts, who have never made videos and likely never will.
According to Wines and Vines, a trade publication, direct-to-consumer winery shipments were up 13% to $1.75b for the 12 months ending in October.
But Vine's limitations turned off most consumers and advertisers, some of whom found YouTube, Snapchat and Instagram simpler and more lucrative.
Twitter had hoped Periscope would replicate the success it had with Vine and its community of creators and consumers, which bleeds across to the main Twitter social network but also stands alone.
He is also Citizens Advice Consumer Champion of the year and has regular slots as resident expert on Daybreak, Lorraine, Radio 2's Vine, Radio 5's consumer panel and BBC1's Watchdog among others.
