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In its latest forecast on U.S. pay TV and OTT (over-the-top) viewership, eMarketer projects that the number of those cutting the cord will grow faster than previously expected this year, while OTT viewership also outpaces projections.
Cord-cutting will outpace previous projections and grow by double-digits again this year with OTT viewership expected to grow even more than first projected for 2018.
Optimism About Viewership Bob Arum, the chairman of Top Rank boxing, said that based on early projections, the pay-per-view buys from Manny Pacquiao's defense of his welterweight title fight against Shane Mosley last Saturday would match or exceed the roughly 1.2 million buys for Pacquiao's previous fight, against Antonio Margarito.
This research comes in stark contrast to eMarketer, which recently projected that when it comes to U.S. pay TV and OTT (over-the-top) viewership, the number of those cutting the cord will grow faster than previously expected this year, while OTT viewership will also outpace projections.
Viewership and industry practices.
Television viewership dropped.
Certainly in viewership figures.
"It certainly enhances viewership".
"Our viewership is up".
Advertising revenue, viewership?
Viewership didn't though.
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