A microsite (voiceyourview.guardiannews.com) will capture viewers' submissions and track their votes in real time.
It sounds calculated to bludgeon a viewer into submission, to create a cowed unanimity of simple and narrow emotions that are the antithesis of imagination and fantasy.
What's more, Honda's planners and buyers at media agency Starcom appear to understand this too by not piling on the spots too thickly and beating the viewer into submission.
A blunt display of imperial chest thumping, this is art that bludgeons the viewer into submission.
Starting off with a kind of Sin City aesthetic, this experimental short called Waking From A Coma uses only one color, red, to stun the viewer into submission.
Directors couldn't rely on expensive visual effects to bludgeon viewers into submission, they had to impress in other less flashy ways.
But when Scott plunges into the existential void, choosing to shrink to the subatomic level — a maneuver that may cost him his life — Reed devises a phantasmagorical visual correlate for that heroic leap, a repertory of images that suggest inner realms of infinitesimal adventure far more thrilling than the extravagantly large-scale ones that usually drub viewers into submission.
When it comes to online submissions, viewers' names are rather more exotic – Banana Diamond Koala, for instance, has contacted the show about x-ray glasses, as part of today's launch of Project PETRA, a competition whose winners will be trained as spies by actual MI5.
B7 BUSINESS DAY C1-10 Al Gore Starts Cable Channel Al Gore, the former presidential candidate, has started a new cable and satellite channel called Current, which will be aimed at people between the ages of 18 and 34 and will rely for much of its content on submissions from viewers.
Like Waywire, Current sought to make socially conscious programming engaging for younger viewers, inviting the submission of user-generated content on the website.
Viewers send her about 100 submissions a day, and in doing so, grant her full republishing rights, she said.
