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Other stations in the market may shake up their programming to try to take advantage of more viewer sampling when Ms. Winfrey's show goes away.
The series premiere of "Don't Trust the B in Apartment 23" followed, and managed a decent viewer sampling with 7 million.
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The new morning broadcast gained viewers as the week progressed, suggesting that some viewers sampled the show and liked what they saw.
The format lets the viewer sample Mr. Hewitt's charm and shameless guile up close.
"If viewers are sampling reality, why not bring them in?" Mr. McCumber said.
Stunt scheduling, as this activity is known in TV, is not uncommon as networks try to discourage viewers from sampling shows on other channels by enticing them with specials or programs shown at different times.
"If the premise is that these shows are going to keep viewers from sampling and finding new shows on cable, I think that's going in the wrong direction," she said.
That means it had a mostly free shot last week to let viewers sample those shows.
By having viewers sample the new series now, and then stoking interest by putting the pilot online and promoting and selling music from the series throughout the summer, Mr. Reilly said the network improves the odds that "Glee" will break through.
But the critical habit of thinking in terms of collected works and major and minor artists does not correspond to the way viewers sample and discover their cinematic pleasures.
While many "Idol" viewers have sampled "The X Factor," it is appealing to a distinct audience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com