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It was no "Hatfields and McCoys," which last week shattered all kinds of viewer records for an A&E sister channel, the History Channel; but "Longmire" proved there was apparently a sizable audience for cowboys.
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HLN, formerly known as Headline News, had its highest rating ever in July when the Casey Anthony verdict was announced; the Weather Channel attained a viewer record last Saturday when Hurricane Irene made landfall in North Carolina; and MTV had its highest rating ever last Sunday with the Video Music Awards.
The previous television viewer record for England v France saw 9.56 million tune in to watch in 2011.
These should be watched multiple times, with the viewer recording the conversation and comparing it to other ones.
Nearly four out of 10 households now own a digital video recorder (DVR), and we know that when viewers record shows they are more likely to fast forward through the ads.
The need to find some way to carve out space on viewers' recording machines has been an added factor preoccupying the programmers' minds.
If viewers record a programme at Christmas, we could replace all those Boxing Day furniture sales adverts when the programme is played a month later".
But while the bawdy sitcom created by Brendan O'Carroll added another 2.1 million viewers when the so-called "timeshifted" audience is taken into account, only an estimated 200,000 viewers recorded the Queen's annual message and watched it later.
DVRs like those pioneered by Tivo let viewers record, pause, rewind and forward programs.
The courts found that viewers recording their shows constituted "fair use".
In 1999 the first TiVo let viewers record 30 hours of shows.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com