The wistful "Brian" delivered 12.84 million viewers, meaning it lost a significant number of the "Housewives" audience.
Many of these apps (particularly the most modern ones) are called 'zero-footprint' viewers, meaning the viewer doesn't need installation and (in the best case) doesn't leave any data trace on the mobile device [10].
In addition, Comcast isn't the only distribution outlet for U.S. viewers, meaning that NBC's content rivals can find other outlets to reach people.
Fox News is hoping Kelly can bring Fox News some younger viewers (meaning under 55) but she still finished behind MSNBC's Rachel Maddow in the 25-to-54 25-to-54 25-to-54
It received a Nielsen rating of 9.7, with a 14 share among viewers, meaning that 9.7 percent of all households in the United States, and 14 percent of people watching television at that time, tuned into the episode.
It received an 12.0 rating/17 share among viewers meaning that 12.0 percent of all households in the United States, and 17 percent of all people watching television at the time, viewed the episode.
It was viewed by 6.8 million households and 11.1 million viewers, meaning that roughly 7.2 percent of all television-equipped households, and 12 percent of households watching television, were tuned in to the episode.
It received an 8.5 rating and 15 share among viewers, meaning that 8.5 percent of all households in the United States and 15 percent of all people watching television at the time, viewed the episode.
It received a 10.3 rating/18 share among viewers meaning that 10.3 percent of all households in the US, and 18 percent of all people watching television at the time, viewed the episode.
The Thematic Apperception Test (TAT) uses a series of ambiguous pictures of people in different situations to which the viewer ascribes meaning.
