While the broadcasters may eventually benefit from supplying targeted advertising on a mass market scale, we see greater risks from continued viewer fragmentation, global competitors entering traditionally national markets, and even a longer term risk of disintermediation [or, cutting out the middleman].
Whereas programmers mostly envision additional viewer fragmentation, 605 sees opportunity to provide measurement solutions.
FOR television as an advertising medium, these seem like troubled times: declining ratings for many shows, increasing use of DVRs, difficulties in reaching prized younger viewers, fragmentation of audiences, the growing appeal of digital media and even a service being introduced by Dish Network, Auto Hop, enabling customers to more easily skip commercials.
This isn't news; of course we all know about the fragmentation of audiences as groups of viewers, or consumers of culture, turn themselves into niches, demographic slices or fan bases, communicating with each other directly through social media.
Sports and awards shows have better withstood the eroding effects of audience fragmentation than regular scripted programming because viewers are forced to tune in to watch in real time.
Viewers will connect their own dots, but pale green, the fragmentation of the body, a certain melancholic expression and triangles forge some of the links between works by Ferdinand Hodler, Fredrick Kiesler, Henry Fuseli, Georg Baselitz, Pollock, Klee, Picasso and Otto Dix.
This viewer interconnects three MS n items: the spectrum, which contains mass peaks, the fragmentation tree, which contains fragment nodes/elemental compositions, and the fragmentation reactions, which contain structures.
At a time of growing fragmentation, the "60 Minutes" of Nov. 21 drew 17.7 million viewers, making a news show the fourth most-watched show in all of television that week.
Fragmentation, say network executives, means that big blocks of demographically desirable viewers, of the kind coveted by advertisers, are becoming rare.
The follow-up of fragmentation patterns displayed by chemical compounds in the gas phase using MS can show the viewer the existence of these reactive species by including their molecular mass as part of the spectrum.
A dedicated spectral tree viewer allows the simultaneous presentation of three related types of MS n data, namely, the spectral data, the fragmentation tree and the fragmentation reactions.
