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ComScore reports that YouTube saw record viewership in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
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And all this for a reported 600,000 viewers for the first two instalments.
The series has been another success for the veteran naturalist, pulling in 8 million viewers for the first episode.
Louis Theroux returned to BBC2 with fewer than 2 million viewers for the first in a trilogy of documentaries about Los Angeles.
After steadily losing audience share for the last several years, it has reversed the trend this season, gaining total viewers for the first time since 2007.
"The Sopranos" reached as many as 13.4 million viewers for the first run of an individual episode, and several other times topped 12 million.
In the 9pm slot, the fourth episode of Torchwood increased the momentum it had built all week, attracting more than six million viewers for the first time since Monday.
Watching from home, the viewers, for the first time, saw Mr. Bush and Mr. Kerry standing side by side, debating central questions facing the country and the world.
Another blow to viewers: for the first time in the show's history, the new season will consist of only seven episodes, down from the usual 10.
This was down from just over 1 million viewers for the first instalment of the Shakespeare adaptation marking the 400th anniversary of the bard's death.
The 5.4 million who watched the Oakland-Minnesota game represented a 40percentt drop from the 9.1 million viewers for the first "Monday Night" game last year on ABC.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com