Hence the historic duopoly between ITV and the BBC – separate funding but competition for viewers driving quality and choice even in the more obscure public service genres.
The 36-minute report, consisting of Mr. Quraishi's film and narration written by "Frontline" producers, is presented with a studied neutrality but has the inevitable effect of humanizing the militants, which may be laudable to some American viewers while driving others around the bend.
But for the sake of driving viewer interest (and ratings), nothing has meant more than the steady buildup of new episodes each week, a format Mr. Gilligan said he preferred to the Netflix model of making all the episodes of an original series available at once.
And also open up another revenue stream by driving viewer app users to its paid cloud service offering.
"At Crackle, we believe that creating content and ad experiences that mirror changing consumer habits are instrumental for driving viewer attention," said Crackle General Manager and EVP, Sony Pictures Television Digital Networks, Eric Berger.
Apparently, the viewer had been driving a nursing home patient to church and came to find out he has AIDS.
Facebook and Twitter have proved to be powerful tools for driving viewers to television for one-time events; can they pull it off every day?
The reason, said a Disney executive, is that ABC does not want to further upset affiliates by driving viewers away from the broadcast to iTunes.
Still, Mr. Ortenberg said, the advertising was not meant to advance any aim other than promoting the film and driving viewers to the box office.
"The Voice" has also set up improvement on Tuesday night by attracting winning ratings from 8 to 9, and driving viewers to two new comedies, "Go On," and "The New Normal," from 9 to 10. Frontloading the week was a centerpiece of the strategy.
