A right-click will display a small menu of other options such as Event Viewer, Device Manager and Disk Management.
The CDNs still push the video out to the initial viewers, but those viewers' devices can then be used to push video to other viewers — Weiss has compared it to adding lanes to a highway.
In other words, each viewer's device could also be helping to push video to other viewers.
These include a new markup language for creating video players called the Brightcove Experience Markup Language (BEML), new APIs for customers and developers, and intelligent streaming technology that dynamically changes the video quality based on the viewer's device and bandwith limitations.
Benjamin Lennett, a policy director at the New America Foundation, said that while a 300-gigabit cap may seem generous, it may not be enough for average families with multiple viewers and devices connected to the Web.
ESPN has announced it is partnering with comScore and Arbitron to perfect its own way of counting viewers across multiple devices.
It is well-suited for viewers using mobile devices, Google executives said, when they are often crunched for time and have little patience for unwanted interruptions.
The time is coming when judgments about television shows based on initial ratings may be a foolish policy – especially with more and more viewers using recording devices to watch shows long after they have been first broadcast.
Especially given the ease with which adverts can be skipped on replay devices, viewers who choose to watch commercial TV going out live surely need to be more grown-up about the transaction that is taking place.
A central topic of the panel, as it was for the NBCUniversal studies, was the so-called second screen behavior of Olympic TV viewers, who used devices like smartphones and tablets to read articles online, chat with friends and check their social media accounts.
