Michael Silverstein, head of Boston Consulting Group's consumer practice, says that TV advertising rates in America rose by 40% between 1995 and 2001, whereas "delivery" (new sales per viewer) declined over the same period.It was the job cuts, however, that caught the most attention.
But as the afternoon wore on viewers declined to around 500 at 3pm, and around 400 after that.
As their numbers of viewers declined, the networks created unique features within their newscasts that they could advertise heavily throughout the day; thus were born "Eye on America" (CBS), "The Daily Difference" (NBC), and "Person of the Week" (ABC).
In Australia, the episode was watched by 1.081 million viewers, a decline from previous weeks, which was attributed by David Dale of The Sydney Morning Herald to many regular viewers being away on Schoolies week.
And the fourth-season premiere of FX's "Rescue Me," with Denis Leary, drew 2.8 million viewers, a decline of 18percentt from the show's third-season start.
After a retrospective clip show of "Lost" at 8 (8.5 million), the show's two-hour fifth-season premiere averaged 11.4 million viewers, a decline of nearly 5 million from a year ago.
TAMPA, Fla .— Representative Paul D. Ryan's speech to the Republican National Convention on Wednesday night drew roughly 20 million viewers, a decline from the 37 million who viewed Sarah Palin's speech after she was selected as Senator John McCain's running mate in 2008, according to Nielsen Media Research.
Since Fox gained the top slot, CNN has seen its share of viewers dramatically decline.
In comparison, the second night of the Republican convention drew 19.8 million viewers, a decline from the 23.0 million who tuned in on the first night.
Given the aging population of television viewers, any decline in median age is noteworthy.
Preliminary ratings from Nielsen showed the Oscars averaged 34.3 million viewers, a decline of 6% from comparable 2015 data.
