Exact(9)
Most media agencies will have access to public viewer data from BARB, the Broadcasters Audience Research Boardd, which measures what a sample of UK homes watch.
The Climate Reality project will now sift through viewer data and social media interactions to better understand who was watching the Internet event.
The streaming service Netflix has analysed viewer data from 16 countries to find out at what point in several hit programmes someone is 70% likely to finish at least the first series of a show.
Eyeview's technology allows ads to be customized using viewer data.
In exchange, Facebook is providing the network with real-time viewer data to be used in the broadcast, Variety reports.
Vidyard offers a number of tools for tracking viewer data, connecting that data to existing marketing and sales tools and using the data to deliver personalized content.
Similar(51)
ABC says the goal is to give viewers data without having to cut away to full-screen graphics.
To the advertisers' hunger for information about who watches what, a hunger that manifests itself, four times a year, in a monthlong viewer-data harvest known as "sweeps".
In Google's handy Ngram viewer, using data from millions of books over several centuries, one can see that builded only started falling out of disuse around 1920.
To process such a massive amount of viewer preference data, the bottleneck of scalability and computing power must be removed.
For the average viewer, the data as presented may be too dense to make much of an impression.
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