But Beckett and Goodfried are banking on their shows' viewer communities to set them apart.
My intention is that my work won't be perceived by me, but it is for the viewer and community to perceive it in their own way.
"…we've learned a ton over the last six months too, especially by listening very closely to our viewers and community on social, in forums and through the feedback you've given through our Viewer Experience Advocates.
Instead of referring to specific social networking pages, like saying "Find us at Facebook.com/Audi," or follow us on "Twitter.com/Pepsi" brands will have to skirt around the issue, saying things like "Find us on social networking sites!," or directing viewers to their community pages and hoping that viewers will just pick up on where to go.
I thought the most compelling way to tell this story was to introduce the viewer to a community that I don't think most viewers have experienced.
While you "don't have to be a hippie to live in sustainable villages," as Julie notes, YERT asks the viewer to "rethink community, rethink economics, security... including the environmental and health concerns".
In response, there was an explosion of rage and grief among some viewers online (another community that is both hell and heaven, with strangers struggling to communicate, side by side).
The idea is "to evolve from a linear network to a lifestyle brand" by turning loyal TCM viewers into "a community of fans," said Jeff Gregor, the general manager of TCM in Atlanta, who is also the executive vice president and chief marketing officer of two other Turner channels, TBS and TNT.
Now, a creator's most engaged viewers will see Community posts in their Home feed on YouTube, even if they're not subscribed to the channel.
"So with the v2, we evolve from a simple 3D viewer to a true community platform, with a social layer on top of it".
