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Changes in viewer behavior continue to outpace changes in the television business model.
But figures for Fox News, CNN and MSNBC showed a stark difference in viewer behavior.
Mr. Harbert proposed that the TV industry consider buying and selling ad time using "C7," which counts the whole week's worth of viewership: "The second thing I want to bring up is that with all the changes in viewer behavior, we can no longer ignore time-shifting.
YouTube has transformed viewer behavior.
The changes in TV viewer behavior have been bringing down parent company Disney's revenues as well.
Second, content creators like the NFL are diversifying their distribution models as viewer behavior changes.
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"What we see today is that viewer behaviors are not yet established in terms of viewing original programming online," he says.
As part of that giant tab, the media company gets an exceptional opportunity to study viewers' behavior.
For Comcast, the deal is a way to stay current with viewers' behavior as they use their TV sets for much more than passive TV watching.
To conduct the test of online viewers' behavior, Turner randomly assigned three sets of anonymous visitors to tnt.tv and tbs.com to a specially built video player.
Rich Frank and Jeff Kwatinetz, who own the production company responsible for the shows, said viewers' behavior had suggested to them that they make a change.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com