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"Thirty-Eight Snub" received a 0.9 rating among viewers between ages 18 and 49, means 0.9 percent of viewers in that age bracket watched the episode.
"Worlds Apart" received a 1.5 rating among viewers between ages 18 and 49, meaning 1.5 percent of viewers in that age bracket watched the episode.
According to an analysis by the former NBC News president Lawrence K. Grossman, advertisers pay an average of $23.54 to reach 1,000 viewers in that age bracket, versus $9.57 per 1,000 over the age of 35.
The network's prime-time slate has attracted an average of 2.9 million viewers in that age bracket, a 4 percent decline from the same period last year, according to Nielsen.
A look at last week's premiere of Survivor on CBS earned 9.7 million viewers in the 18-to-49 18-to-49 18-to-49
This season "JAG" is averaging just under 10 million viewers and, in its time slot, is averaging just 1.9percentt of viewers in that key 18-49 age bracket.
Comedy Central's The Daily Show with Jon Stewart boasts almost 1.5m viewers in the crucial 18-49 age bracket, compared to Leno's 1.02m.
It found that 43% of The Colbert Report's regular audience was under 30-years old, while 39% of The Daily Show's regular viewers are in the same age bracket.
LOS ANGELES — The Oscars tripped in their transition to a hipper, younger, media-mad future, attracting 12 percent fewer viewers than last year in the important 18-to-49 18-to-49 18-to-49
"Idol" was the highest rated show on Thursday night in total viewers and in the 18-to-49 18-to-49 18-to-49ket that is important to advertisers.
Many Drag Race viewers inside the coveted 18 to 49 age bracket are members of the MTV generation, and can remember a time when MTV still had the first and final say in all things cool.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com