Teach," the video spots, which are being sent to television stations around the country, feature actors enacting scenes in classrooms and beyond.
It features a video spot that emphatically rejects the idea that Europe should be consigned to a museum of economic and technological history.
People who are shopping or eating in an AnchorFree location will see banner ads on their screens or short video spots or both before their browsing session.
Microsoft and Google, along with rivals like Yahoo and AOL, are looking for growth from new kinds of ads, including online video spots.
Mr Armstrong has also put money into online video, reasoning that consumers will spend more time online and that advertisers will pay more for video spots than display ads.
In addition to the video spot, by Liquid Advertising, the campaign will include display ads by the agency Questus, and they will run on music and pop-culture sites like YouTube, Vevo, Brooklyn Vegan and College Humor.
The small budget for the campaign, Mr. Skyer of the foundation says, "ended up being a blessing in disguise" because the audio and video spots turned out "raw, real, urgent".
At journalism conferences and online, media strivers talk over and over about becoming their own brand, hoping that some magical combination of tweets, video spots, appearances and, yes, even actual written articles, will help their name come to mean something.
The new products are typically more technologically advanced, the video spots for them have slightly better production values, and their makers are sometimes more earnest, but the basic formula is much the same.
