Teach," the video spots, which are being sent to television stations around the country, feature actors enacting scenes in classrooms and beyond.
People who are shopping or eating in an AnchorFree location will see banner ads on their screens or short video spots or both before their browsing session.
Microsoft and Google, along with rivals like Yahoo and AOL, are looking for growth from new kinds of ads, including online video spots.
Mr Armstrong has also put money into online video, reasoning that consumers will spend more time online and that advertisers will pay more for video spots than display ads.
The small budget for the campaign, Mr. Skyer of the foundation says, "ended up being a blessing in disguise" because the audio and video spots turned out "raw, real, urgent".
At journalism conferences and online, media strivers talk over and over about becoming their own brand, hoping that some magical combination of tweets, video spots, appearances and, yes, even actual written articles, will help their name come to mean something.
Critics said the ruling could help create a "digital colossus" by allowing Google to strengthen its position in other kinds of online advertising, including display ads like banners, and television-like video spots, where it has had limited success.
Promotional video spots posted on Desert Trip's website feature scenes of mature, mostly white couples demonstrating the varieties of entertainment that can be arranged around the entire Desert Trip adventure.
