"Average duration of video viewed" is neither a public metric nor does it determine how much advertisers pay for video placement.
E*Trade Financial, the online financial services company in New York, bought a front-page video placement on YouTube's home page on Wednesday and has increased its paid search buys in the weeks surrounding the Super Bowl.
Other notes: Drake needs a new stylist, it's somewhat unfortunate that Kendrick's biggest video placement to date is on such a bleak track and Tyler, the Creator really isn't a fan.
Visible Measures list is determined by data from viewership of both officially syndicated video clips and viewer-driven social video placements.
Native video placements, which would strip out some of the inefficiency and issues of scale, lend themselves well to this approach.
Camara tells me there are four business models in place, but only two of them are currently bringing in the monthly revenue used to pay its 10to1515 part-time video reporters: placement of videos via syndication agreements with other video sites based on revenue sharing, and sponsorship of channels (verticals and sub-verticals) by related businesses.
The video's placement on YouTube was another agile strategy; given the massive volume of traffic YouTube amasses each month.
Named after Ed Rooney--everyone's favorite principal from Ferris Bueller's Day Off--Rooney has amassed major chart success, hit singles, memorable videos, song placement ranging from the Tiger Woods' PGA Tour 2004 video game to the soap opera All My Children and Gossip Girl, and three rowdy, unpretentious albums full of clever lyrics and hook-filled melodies.
Euro RSCG Magnet in New York has formed a division, named PopWorx, to specialize in marketing in nontraditional realms like blogs, video games, product placement, events and branded entertainment.
Quiksilver, which is based in Huntington Beach, Calif., joins a growing list of companies including PepsiCo, DaimlerChrysler and Nokia that are using video game product placement and advertising as a way to increase brand awareness.
Much of that data is ephemeral stuff like encryption algorithms and cat videos, but still there's the big business of analyzing online shopping behavior, video consumption, the placement of Web ads and the use of smartphones.
