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The revolution will begin when video engagement becomes as seamless, fun, and immediately engaging as mobile photos.
In his piece, Sandeep correctly focuses on content engagement and concludes, "The revolution [i.e. "Instagram for video" massive market opportunity] will begin when video engagement becomes as seamless, fun, and immediately engaging as mobile photos".
That means better content, and that means enhanced universality, video engagement and sharing.
Metrics: The startup says that video engagement and store traffic is growing at over 2x every two weeks.
Innovid says that by combining Taykey's analysis with its own data about video engagement, it can show advertisers how targeting relevant content affects the performance of video ads.
When Kretchmer discussed the product, he seemed particularly interested in tracking video engagement and second-screen engagement driven by TV shows.
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However, when these students started recording their own videos, engagement levels increased significantly.
But as ad formats become more relavent and attractive (i.e. playing games or watching videos), engagement rates across all display ads will increase by 50percentt.
In addition to hearing about innovative programs and best practices, attending such conferences, for me, is validating; I am always thinking I can be doing more and then I hear from other HR peers that even with their bell and whistle programs and fancy corporate videos, engagement can still be elusive.
Anyhoo, it will be interesting to see where YouTube takes the video-engagement tools from here.
He believes storytelling with video can take emotional engagement with stories to another level, and that making the video engaging is much more important for likes and shares than worrying about length.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com