The classic example is video consumption apps.
More than 70% of our video consumption is on a mobile device.
"Online video consumption is off the charts," he said at an industry conference.
Video consumption on mobile phones, which suffers none of these limitations, continues to sky-rocket.
Talmesio explains: "Fortunately, video consumption is driving customer demand and upgrades from 3G phones to more advanced ones.
The vast majority of Internet video consumption is on demand and will almost certainly stay that way.
We live in a world where Google dominates search and connected video consumption (through YouTube), Facebook dominates social connections and Apple dominates paid for content on connected devices.
"Consumers are adding second- and third-screen video consumption on top of historically high levels of TV consumption," said Nic Covey, who studies cross-platform use for Nielsen.
Most Android tablets are also wider in format, either 16:9 or 16:10, which suits video consumption and avoids black bars at the top and bottom.
Although video consumption online has skyrocketed, television still accounts for the vast majority of screen viewing time in Australia – 84.3% – even among young people.
Most Windows laptops and tablets use the wider 16:9 or 16:10 ratio, which is better for video consumption but worse for browsing sites and reading text.
