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The proposed scheme provides sufficient protection for the video commercial value.
Such information, she said, makes an online video commercial "potentially more valuable than one on TV".
Because of technological limitations, Fox plays only one video commercial when users begin watching.
It's something of a tradition now for Geico to show off a music video commercial created by its own employees.
Shawn Couch, the general manager of Saturn of Irving, introduces a brief video commercial about Aura, a new midsize sedan.
Richard V. Hopple, Unicast's chief executive, said he decided to release the company's "video commercial" technology now because high-speed connections -- known as broadband -- have reached significant numbers.
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Today, in glossy sanitized form, the techniques of those early films dominate music video, television commercials and many Hollywood features.
Unicast said last week that several Internet publishers, including www.weather.com and www.forbes.com, would be joining those accepting the video commercials.
We also created a series of original video commercials to promote each month's content, and asked our fans to share them far and wide".
The video commercials — which can be watched on television, You Tube and the foundation's Web site, kidney.org — are composed of edited conversations on Skype.
The online survey, conducted by the advertising research firm Dynamic Logic, found that video commercials vastly outperform conventional online ads on measures like brand awareness and purchase intent.
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