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One highly successful example of Web 2.0 branding is Blendtec's YouTube video campaign "Will It Blend?" The video series features Blendtec's CEO, Tom Dickson, comically attempting to blend all manner of objects in one of his company's appliances.
Anyone running a promoted video campaign will be able to choose if they'd like to stick with the old product (displaying their video in search results) or on the Watch page.
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Today the site is launching a new feature that will give those monetization rates another boost: YouTube Promoted Video campaigns will now be able to appear on a video's 'watch' page, turning the product into what's effectively an 'AdSense for YouTube'.
And today, it's making it easier to launch a Promoted Video campaign: users will now be able to manage their Promoted Videos directly from the AdWords platform.
Twitter's first Viacom deal is picking an easy target: the two will create social video campaigns that will run on Twitter during the popular MTV Video Music Awards on August 25.
PhoneSoap's creators claim you'll be hearing a lot more of them: "Keep your eyes peeled for our viral video campaigns that will be used to launch PhoneSoap to the public.
A behind-the-scenes video of the photo shoot and a video explaining the campaign will be available online and on the Edun Facebook page.
Just like this video, a successful campaign will have a solid understanding of their audience and how to connect with them.
Subsequent videos for the campaign will also focus on the philanthropic work the company supports.
Once a campaign is created, videos in that campaign will show an overlay on them, encouraging viewers to contribute to the campaign.
The video campaign, which the charity hopes will go "viral" will be published on YouTube, Netmums, Twitter and Facebook, where supporters will be able to "donate" their Facebook status to the campaign for a week.
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