The consummate rodeo tailor, Nudie dressed Gene Autry and Roy Rogers, but his genius was to translate cowboy chic into a viable showbiz style for the likes of John Wayne and Ronald Reagan.
In 1935, Clark published a pessimistic essay in the Listener entitled "The Future of Painting", in which he argued that a viable new style "can only arise out of a new interest in subject matter … We need a new myth in which the symbols are inherently pictorial".
Pumpkin brews didn't become a viable commercial style until the mid-'80s, when Buffalo Bill's Brewery in Hayward, Calif., started selling Pumpkin Ale.
"Night Stand" (syndicated nationally, and shown locally Saturday nights on WWOR-Channel 9), presents sleaze and corruption as viable life-style alternatives.
It is conceivable that Alessandro Manzoni's I promessi sposi (1825 27; The Betrothed), often called the greatest modern Italian novel, gave 19th-century Italian intellectuals some notion of a viable modern prose style in an Italian that might be termed "national," but even this is a large claim.
Townsend wrote the album to be "commercially viable", making his existing style more concise and accessible but without going so far as to write "pop songs".
Fortunately, just when governments and the local authorities in Eastern Europe are looking for more environmentally friendly ways to handle their waste, new technology that produces energy while eliminating waste is increasingly available as a viable alternative to old-style dumping or burning.
These experiments were used to optimise the system and verify that the complete system is viable under different conditions, styles and swimmers.
In stints with Miles Davis, Freddie Hubbard and others — especially McCoy Tyner, Coltrane's former pianist — Mr. Lawrence provided a viable approximation of the Coltrane style, earthy and illuminated, propelled by a questing spirituality.
The "European model" of significant government involvement in the economy; close supervision of finance, industry and labor; and generous state-run pensions and health care, is being praised in some circles as a freshly viable alternative to Anglo-American-style capitalism.
