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In order for native advertising to be viable, brands have to focus on maintaining a high standard for their content.
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"It's a very viable brand.
"And while we regret having to close certain metro Detroit Kmart locations, please know that it is absolutely necessary to grow Kmart into a stronger, more viable brand that will serve you even better in the years to come".
"While the World Wrestling Federation Entertainment continues to evaluate the XFL on a weekly basis," McMahon said in a statement, "we stand committed to our long-term goal of making the XFL a viable brand of alternative football".
That is because today's only viable brand of populism, the same strain that Ross Perot expertly tapped as an independent presidential candidate in 1992, is not principally about the struggling worker versus his corporate master.
The public can say what they want, but she has a very viable brand name".
The e-reader market long dominated by Amazon's Kindle has matured into a mainstream technology with viable competitive brands and a large, but still growing, choice of books and publications available.
Not least that it might ever have been a viable car brand.
In the last year, Hearst Magazines christened Lifetime, but the magazine really just puts an already viable broadcast brand into print.
This appeal, as Werner correctly suggested Sunday, has followers worldwide, keen followers in Asia whose interest makes Liverpool as viable a brand as any soccer team on earth.
But this only stacks up because, for the second half of his life, Armstrong needs not to be permanently exiled from American public life: to be a viable celebrity brand is all his future.
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