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Teams now deliver their surveys as print-on-demand physical questionnaires and via digital platforms.
Around 35% of us listen to the radio via digital platforms: the US and Europe lag way behind.
So far, it has taken 10 years to achieve 20percentnt of radio listening via digital platforms.
But the lion's share of listening remains on analogue platforms such as FM, with 36.8% of all listening via digital platforms in the second quarter of this year.
The radio industry is still wrestling with the issue of digital radio switchover, with just under a third of listening via digital platforms, including DAB radio.
A total of 41.9% of all radio listening is now via digital platforms, up from 37.8% in the same quarter in 2014, the lion's share on digital audio broadcasting (DAB) radio.
Similar(44)
Currently, Leonhard says, this isn't happening fast enough, but "within the next five years, low-level loans will be increasingly done via leading digital platforms".
Big media companies face their own challenges, such as trying to make TV programming available via new digital platforms while simultaneously protecting their copyrights.
Further, the need to negotiate access to datasets generated via proprietary, digital platforms distinguishes DE from usage of such public datasets in traditional epidemiology.
As the world's citizenry increasingly keeps in touch via centralized digital platforms and tools like Facebook and WhatsApp or any of their local equivalents across the world, governments can simply focus on a small number of channels to capture much of the societal commentary.
It also has the means to promote that content itself via its digital platforms like the Starbucks mobile app and the homepage that pops up for customers using the store's free Wi-Fi, for example.
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CEO of Professional Science Editing for Scientists @ prosciediting.com