Most Broadway veterans trace the change to the steep rise, over the last decade or so, in the cost of a ticket.
But agencies knowingly attempt to use the press to further their own business interests, a tactic that many industry veterans trace to Mary Wells Lawrence and the founding of Wells, Rich, Greene in the late 1960's.
Graham, a veteran Washington Post correspondent, traces Rumsfeld's management style through initiatives, guidelines, directives and the memorandums that Rumsfeld sent in such blizzard-like profusion that Pentagon employees took to calling them "snowflakes".
Quentin Smith comes from a long line of military veterans, able to trace his ancestry back to the Civil War days.
Veteran business journalists trace some of the difficulty to the dot-com boom, when tech companies convinced analysts and journalists that plain old net income, the standard measure of profit, wasn't as important as the clever new metrics they were introducing.
The conflicting beliefs that shape Israel are traced via seven veterans of the 1967 war.
"You got to get there fast," said Firefighter Sullivan, 44, a 17-year veteran of the Fire Department who traces his experiences in the Hudson to when he scraped barnacles off boats as a teenager in Stony Point, N.Y.
Intriguingly, he also recognised a photo of two other Soviet veterans who disappeared in Herat without trace.
The stock market seems to be in a death spiral, and even seasoned Wall Street veterans are shaken by the faint trace of panic they hear in the voices of customers, regulators and television commentators.
She is hoping to trace descendants of the veterans to help them rediscover their forgotten stories.
