The only consolation might be that the very medium its detractors say dignifies the crime – opera – will also limit its audience.
Paying homage at the grave of a musician can be particularly evocative, in part because of the very medium of the musical art.
If Mr. Nolan can't quite reach this place, that may be because his access is blocked by the very medium he deploys with such skill.
But perhaps a self-styled "retort" to glossy magazines shouldn't find so many of its news stories from the very medium it says it's outgunning.
Speaking of which, Guy Thistlethwaite wants to know what my beef is with the very medium pace bowler: "What does he do to fill you with such ennui?" he asks.
All I know is it takes real humility for them to admit that television, the very medium they operate in, is a spent force that simply isn't working and that the only thing that might be able to prop up their viewing figures is the webcam footage of a Norfolk-based digital radio show.
Does it matter, in this age of hard disks and catchup and Channel 4+1? "Do people really watch TV live at the time of TX??! How very quaint/20th Century!" says @leethommo on Twitter – the very medium that possibly makes watching TV live at the time of TX still relevant and appealing (the biggest sofa in the world, hashtag blah, all that).
But Alibis' approach has been rapturously received in America, The New Yorker suggesting it may be "the most important" museum show of this century, crediting his trashing of conventions with revitalising the very medium of painting, and delivering a powerful call to young artists to think harder, wider, deeper about their "ethical and aesthetic" practice.
The government is doing something drastically new here, and the resistance has been organized on the very medium it is trying to control the Internet.
First, Amazon must escape the commodity-pricing pressure zone brought on by the very medium, the Web, that made Amazon possible.
In this case technology is taken as the very medium of subjective perceptual experience of the world, thus transforming the subject's perceptual and bodily sense.
