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Tapping into an unbridled yearning for a new product is hard to do which is why companies can get really rich doing it, as this Seattle chain did under the control of Chief Executive Howard Schultz, creator of what is now a veritable coffee culture.
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Fresh fruit is piled into cute, apple-shaped glass dishes and freshly brewed rich Cuban coffee accompanies the veritable feast.
There are even Obama dolls, Christmas ornaments, coffee blends and mouse pads — a veritable cottage industry of merchandise that has been called Obamabilia.
Offered for sampling on small silver trays is a veritable larder of temptations: rice sake bath crystals, coffee body scrub, blueberry muffin shower gel and peanut butter lip balm, the last smelling suspiciously like Welch's grape jelly.
A veritable bargain.
A veritable Gallic paradise.
A veritable treasure".
Veritable renaissance men, then?
There is a veritable army of altruists.
It's a veritable winter wonderland.
A veritable symphony of strings, folk-style.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com