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The odd slightly writerly touch reminds you that a Booker prize-winning novelist is behind the book, and that Two More Pints is a deliberate construction, not merely verbatim recordings of conversations.
Summary notes, rather than verbatim recordings, were taken as it was important to keep the discussion as natural as possible to facilitate participation.
Four focus group interviews, and two individual interviews with participants who were unable to attend a focus group, took place on 'Oovoo' (a video chat application that allows you to make verbatim recordings).
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Interview responses were recorded to permit verbatim transcription; voice recordings were stored electronically.
Telephone surveys were administered by one researcher (apart from one survey by a second trained researcher during a period of absence) and responses were recorded to permit verbatim transcription; voice recordings were stored electronically.
Qualitative rigour was ensured in the follow ways: (1) verbatim recording, transcribing of recordings and writing of notes during the process of interview were carried out and (2) any paraphrasing of interview content done on the part of the researchers was verified when the patients came down to the clinics for during their next appointment.
The note takers immediately expanded the notes after the interviews and discussions, in preparation for supplementing the recordings at a later date during the verbatim transcription in cases where recordings were not audible enough.
Detailed note-taking occurred rather than audio-recording and a verbatim transcription of the focus group's discussions.
After listening to the recorded interviews and checking the verbatim transcribed recordings, an initial identification of meaning units was done by the first author.
The interviews were transcribed verbatim from recordings by a typist and reviewed by one of the researchers (JS).
Seven of the eight interviews were audio-recorded and the interviewer transcribed recordings verbatim.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com